Tag Archives: beer

By any other name…

Having worked on a couple of projects in Russia, I was interested to see this news item on BBC today.

“Russia classifies beer as alcoholic”

The idea of beer being thought of as “soft” drink got me thinking about the influence the names we give to things influence our behaviour. It reminded me of my first day at Grammar School – in fact the first few minutes!

Our form master introduced himself to us and then gave us some of the basic rules and spelt out the expected behaviour standards. He went on to say …

“You are now at the Grammar School and you are here to learn.
We don’t have a playground, we have a school yard,
we don’t have playtime, we have morning and afternoon break …”

It set the scene and we were left in no doubt that we had to “put away childish things”! I don’t know what effect it had on our creativity but it sure pointed us in the direction of study.

Do the names you give to things in your business have a positive or negative effect on the way you behave?

Could you change people’s attitudes to issues such as performance management, appraisal and staff engagement if you called them something else?

What would could you call them and how would it help?

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